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Create: Tips for self-managed artists and managers

Tip Published Friday 8 May 2020

Is it possible to actually build and go beyond merely maintaining a music career right now?

Artist manager and APRA AMCOS Ambassador John Watson guides the careers of Missy Higgins, Cold Chisel, Birds of Tokyo and more, and he shares his advice on what you can do during this period of change to come out stronger and ready to play again.

Fans are looking for artists to speak to the experience they're going through right now, and the connections they are formed during these trying times will last for a long time.

Do the admin that you shuffle to the side

Audience engagement

  • Live streams
  • Social media content
  • Share insight into the creative process if you're writing songs

Creative work

  • Write songs - give it a go on your own or try a 3-2-1 Session
  • Make videos and other content

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