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Hinewehi Mohi is APRA's New Pītau-Whakarewa

Story Published Monday 6 January 2020
Dame Hinewehi Mohi

We're delighted to announce that Hinewehi Mohi (MNZM) has been appointed as the new Pītau-whakarewa / Māori Membership Growth & Development Leader for APRA AMCOS NZ.

The role has been created to honour Te Tiriti o Waitangi, embrace and create space for Te Ao Māori within our business, contribute towards the growth and future of Māori music, and support and engage with our Māori members within a Te Ao Māori framework. The title was gifted to us by Rob Ruha and is synonymous with regeneration, growth and leadership that draws people together.

The role will support Waiata Māori, composers, artists and communities. It will interact throughout the music industry to advocate, develop opportunity, knowledge and understanding.

We feel very honoured to have Hinewehi take on this role. Her three decade career as a singer/songwriter and performer within Māori performing arts, and background as a leader, mentor, and advocate for te reo me ngā tikanga Māori will be invaluable.

Hinewehi has produced a wide array of programming for TV in New Zealand, across TVNZ, TV3, and Maori TV, with a particular focus on music-related content. She's also been a programming commissioner at Maori TV, an advisor to the Auckland Council, director, researcher, reporter, and radio host, all the while continuing to impress local and international audiences with her voice and songs. She has been a champion of the Raukatauri Music Therapy Centre, recently co-produced the brilliant Waiata Anthems album, and has been awarded for her work across the arts sector multiple times, including being a finalist for New Zealander of the year, and becoming a Member of the New Zealand Order of Merit for services to Māori.

All of these experiences have left her with a strong ability to be resourceful and organised, while motivating, leading, and inspiring others - perfect qualities for the Pītau-whakarewa role.

"We come from a rich tradition of waiata, and contemporary music is a powerful way to celebrate our unique musicality and cultural heritage. Titiro whakamuri, kōkiri whakamuareflecting on where we’ve come from inspires confidence in moving forward. I’m very excited to be joining the APRA whānau in the role of Pītau-whakarewa, to contribute to the growth and future of Māori music. Hoake!" - Hinewehi Mohi, Ngāti Kahungunu, Ngāi Tūhoe

"It’s such a privilege to welcome Hinewehi to APRA, to offer our members Māori leadership, and to embrace Te Ao Māori in our organisation. Hinewehi brings such wairua and passion to this role. I’m incredibly excited about the possibilities and opportunities that she represents for all of us" - Victoria Kelly, Director of Member Services NZ.

"It feels fitting that our first announcement of 2020 is such a significant one. Our commitment to waiata Maori is strong and to have Hinewehi on our team is a privilege. The possibilities are enormously exciting" - Anthony Healey, Head of New Zealand Operations.