MMF: How to market and promote your music

Following the outstanding success of the How To Make Money From Your Music seminar, the Music Managers Forum Aotearoa, with thanks to NZ On Air, Recorded Music NZ, APRA AMCOS, NZ Music Commission and Gisborne District Creative Communities are returning to Gisborne with the essential FREE Stage Two seminar, How to Market and Promote Your Music.

How musicians release and promote contemporary music has changed considerably in the last few of years, with an increased focus on digital platforms. Over 70% of the New Zealand Music Industry income is from streaming, but an artist faces stiff competition, against all other artists, within the realms of the large worldwide digital stores and platforms. In order to cut through the noise, artists now need to be active across many promotional channels to drive awareness of their projects. With the majority of artists self releasing, it is important that managers and musicians learn these skills for the benefit of their independent releases.

This not-to-be-missed seminar will cover avenues of releasing, marketing and promoting music including publicity, bio’s, press releases, tips for pitching to media, marketing, digital marketing, social media, playlists and radio airplay.

Speakers are:

Tama Waipara Chief Executive/ Artistic Director - Te Tairāwhiti Arts Festival
Tana Tupai Self-managed artist – Tomorrow People
Lisa Paris CEO - The Label (Music Marketing and PR Specialists)
Jeff Newton NZ On Air – Music Promoter - Platforms | Puoro Kaiwhakahau – Punaha Rorohiko