AI & Music Survey Results

AI & Music Survey findings reveal potentially devastating impacts for domestic music creators.

In the largest study of its kind in the region, APRA AMCOS has unveiled the results of its exhaustive report into AI in the music sector – AI and Music – revealing the technology’s significant impact on creatives.

Key concerns:

• potentially catastrophic impacts on New Zealand music creators;
• lack of legislation leaving creators behind; and
• challenges to the protection of Māori cultural integrity.

The report, conducted by Berlin-based consultation and research group Goldmedia, is based on survey responses from over 4,200 APRA AMCOS members across Australia, New Zealand, and living overseas during May/June this year, including songwriters, composers and music publishers.

Key findings:

• by 2028, 23% of music creators’ revenues will be at risk due to generative AI, projecting an estimated cumulative total damage of over half a billion NZD ($572 million);
• over half (54%) of those surveyed agree that AI technology can assist the human creative process, with Australian and New Zealand songwriters/composers being early adopters;
• 82% of music creators are concerned that the use of AI in music could lead to them no longer being able to make a living from their work;
• 76% of Māori members surveyed believe that AI could lead to an increase in cultural appropriation; and
• 97% demand that policymakers should pay more attention to the challenges related to AI and copyright.

The projected economic figures are startling. To date, there is no remuneration system that closes the AI-generated financial gap for music creators.

A range of industry experts were also interviewed, including Associate Professor Oliver Bown (UNSW), Dr Sam Whiting (RMIT), and Sophie Burbery (University of Auckland), alongside prominent Australasian songwriters and composers such as: Bernard Fanning, Caitlin Yeo, Jimmy Barnes, Kingdon Chapple-Wilson (KINGS), David Long, Kate Miller-Heidke, Chris Chetland, Missy Higgins, Peter Garrett and Tina Arena.

Read the full reports and releases - linked below.

FULL PRESS RELEASEKEY FACTS SUMMARY - AI & MUSICFULL REPORT - AI & MUSIC