Matawhānui / Vision
A bilingual music industry is a vibrant, creative, and cultural environment where songwriters and audiences, explore and experience waiata reo Māori and waiata reo rua. The power of music is harnessed to confidently develop our national identity, and to revitalise, promote and share our heritage language and culture with Aotearoa and the world.
Whakahaumanu / Revitalise
We want to encourage and ignite creation and performance of waiata reo Māori by providing inspirational opportunities, quality resources, and expert guidance to songwriters – fostering confidence and excellence in puoro Māori for the benefit of all New Zealanders.
Whakatuarā / Promote
We want to make te reo Māori visible and accessible by creating sustainable development pathways for Māori music creators, advocating for both the traditional and evolving interests of puoro Māori, and supporting the development of kaupapa Māori music industry infrastructure and leadership.
Tohatoha / Share
We want to share te reo Māori by partnering with organisations and government to connect waiata Māori with audiences in Aotearoa, championing the creation of a new Māori led system of guardianship for legacy waiata, and forging strong industry and export pathways to send waiata reo Māori into the world.
