Amplify Aotearoa
The Amplify Aotearoa: NZ Music Community Diversity Survey report was developed by Associate Professor Dr Oli Wilson and Senior Lecturer Dr Catherine Hoad from Te Rewa o Punga School of Music and Creative Media Production of the College of Creative Arts, in partnership with APRA AMCOS New Zealand.
The researchers conducted the Amplify Aotearoa survey in 2019, which was disseminated to the wider music community and received over 1200 responses.
This report specifically looks at the responses of over 600 New Zealand songwriter members of APRA AMCOS (the member organisation representing songwriters and composers in Australasia), which provides a robust census for statistical stratification.
The survey collected quantitative and qualitative data with two key aims – to find out more detailed demographic information about the music community and to find out more about the challenges they’re facing, in a confidential and anonymous manner.
Across the responses, gender emerged as a key factor impacting opportunities, barriers, and experiences of discrimination, highlighting the need for analysis on intersectional issues that impact gender diversity. More than two-thirds of women in the music community (70.1 per cent) reported experiencing bias, disadvantage or discrimination based on their gender – seven times the rate of men (10 per cent). The qualitative responses included reports from women of being undervalued, overlooked, and patronised by their peers.
Almost half of women (45.2 per cent) reported that their safety in places where music is made and/or performed was a barrier to their success, over twice the rate of men (20.5 per cent). Among the confidential responses to the survey there were instances of sexual harassment and coercion, unwanted physical advances, and inappropriate comments pertaining to appearance.
A lack of gender diversity in live performance/festival and concert line-ups was regularly mentioned by respondents, and women reported instances of being turned down because an event had already fulfilled its ‘quota’.
The survey results also identified areas for future research in order to acquire a deeper understanding of what is happening, why, and where to act. These areas include challenges and discrimination based on other factors, such as ethnicity, age, disability, and sexuality.
Respondents were spread around New Zealand, and represented a variety of age groups, ethnicities, sexualities, genders, and time spent in the industry, as well as working across different areas of the industry (songwriters, performers, composers, producers, educators, label managers, audio engineers, retailers, students, mentors, administrators, and more).
Dr Catherine Hoad says her motivation to do this research stemmed from her role as a senior lecturer in the Bachelor of Commercial Music programme. “As music educators, we’re training students who will form the future workforce of the music industry in Aotearoa. We want to do our part to contribute to an industry environment that is safe and welcoming not only for our graduates, but everyone in the sector.”
Dr Oli Wilson says the College of Creative Arts has strong ties with the music industry and they are looking forward to working with industry members on how to address the issue. “The results from our research are concerning, yet we are heartened by the way industry has acknowledged these findings and are taking them seriously. Aotearoa music’s strength is in its diversity, and it’s important that we continue to support industry towards making our sector fairer for everyone.”
Head of NZ Operations at APRA AMCOS Anthony Healey says “The research shows that we have much to do when it comes to caring for and nurturing the people in our industry.
“Clearly there are genuine barriers to success, particularly for women and this must change. While some of these issues were already suspected, we now have robust evidence. The issues highlighted by the statistics are not acceptable. They demand action and thankfully this report gives us greater insight into the areas that need to be targeted as a priority.
“As a first step forward we are pleased to be part of SoundCheck Aotearoa, and keen to fast track this work, particularly pertaining to safety and conduct.”